- "It's not a Keats' Firearms weapon, and yet it is useful! Is this even possible!?"
- ―Richard Keats[src]
Richard Keats founded Keats' Firearms in 2032. The company quickly became the best weapon manufacturing company, creating weapons for both the U.S. Military and for personal use, including it's most iconic weapon, the LEH-1, or Lead Energy Hybrid - Mark I. Once the zombie outbreak, reached Keats' Firearms headquarters in San Kan City, Keats and two of his employees, Shayla Cohen and Michael Navarro escaped in a car, and picked up a civilian along the way. Then Keats, who was driving the vehicle, crashed into a building, which then went into security lockdown, trapping the four inside, and letting others (namely zombies) get in.
Keats is a generally kind man, but not the most kind guy in the world. He is very demanding and will get greatly angered if a job he wants done does not get done. He also always takes charge.